Actionable
310+
sessions over four years
Leave with a playbook, not just inspiration
Every session is designed around takeaways you can implement Monday morning. No fluff panels, no sponsor keynotes disguised as content.
Where Italian hospitality meets the future of short-term rentals
Connect with Italy's top property managers, hosts, and STR innovators. Discover the tools, trends, and strategies shaping the Italian rental market — from the Amalfi Coast to the Dolomites.
7
Events
108
Speakers
310
Sessions
Next up
The next event
SCALE Italia 2026
December 2 - December 3, 2026 Milano 17 speakers
Dove converge il settore degli affitti brevi
Why SCALE
Not another conference
A growth engine for your business
Every detail is designed to deliver measurable value from who's in the room to what's on stage to what you take home.
Book
Prepare
Learn
Connect
Grow
Peer-driven
100%
operators
The room is the product
Operators managing 10+ units, tech founders, revenue managers — everyone in the room is building something real in Italy's STR market.
Market-specific
Italy
focused
Built for Italy, not generic
Local regulations, local pricing dynamics, local partnerships. Every talk and workshop is calibrated to what matters in Italy right now.
ROI-first
2
weeks to ROI
The ticket pays for itself
The right idea, the right connection or the right opportunity can deliver far more value than the cost of attending. That's the return on investment we aim to create at every Scale event.
PREVIOUS CONFERENCES
Looking back at all past editions
Since 2022, these events have helped shape the professional short-term rental community in France.
SCALE Wire
Stay ahead of key market shifts
Discover key news, market signals, and updates to scale your vacation rental business and boost profitability.
Always watching
All the SCALE Radars for this market
Autonomous radars sweep official sources, OTAs and market data around the clock. Follow one and never miss the change that affects your business.
13 radars · Scroll to explore
The voices
Leading STR voices who joined SCALE
Operators, founders and industry leaders who bring real experience to the stage since 2022.
Sergio Lombardi
Co-founder
Taxbnb
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Paola Lazzaretti
Senior Manager B2B Partner Success
VRBO
View profile
EM
Elisabetta Magnani
Proprietaria
il Sassoscritto
View profile
Matteo Mignardi
Co-founder
Startbnb
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Michele Diamantini
CEO
Halldis
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Marco Vincenzi
CEO
Truly Italy
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Bruno Strati
CEO
ExtraPro 360
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Giovanni Cerminara
CEO
Villaggio Sold Out
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Giorgia Deiuri
Owner
AG Innovazione
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Giuliano Borsari
Founder & Owner
Hearth Milan Apartments
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Guido Foraci
Sales Director
Italianway
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Emiliano Viola
COO
Franco Grasso Revenue Team
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Fabrizio Begossi
CEO
Casevacanza.it
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Federica Petrongari
Co-founder & CEO
Startbnb
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Floriana Santoro
Founder
The Styling Room
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Carla Scimia
Key Customer Success Manager
Avantio
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Francesco Vanni
Team Lead FR, IT KR
Holidu
View profile
Giulia Cibelli
Manager
Italian Homing
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Michele Fionda
Managing Director
Italianway PM
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Michele Ridolfo
CEO & Co-founder
Wonderful Italy
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Sabrina Della Valle
Founder
Studio SDR
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Nicolas Verderosa
CEO
Ruralis
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Paolo Zennaro
CEO & Co-founder
Wiisy
View profile
Raffaele Paletti
Owner
Gemelli SRL
View profile
Riccardo Cocco
Co-founder
Format
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Riccardo Pirazzoli
Docente Digital Marketing
Università di Bologna
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Salvatore Menale
Founder
Disintermediando.it
View profile
MA
Marianna Arpiani
Marketing Manager
Feries
View profile
Mario Morra
Manager
Dimorra
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Marzia Baislak
Co-founder & Sales Manager
Qualitando
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Karin Venneri
Strategy & Sales Director
Wonderful Italy
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Andrea Scarsi
CEO
Broletto Corporate Advisory
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Alessandra Bonardi
Partnership Manager
HomeToGo
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AL
Alessandro Lombardi
Head of Partnerships
TravelStayon
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Mimmo Moro
Owner
Sardinia RE
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Luca Albano
Sales Director
Customer Alliance
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Luca Bove
Founder
Local Strategy
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Luca Vavalle
Founder
Easy Host
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Ludovica Fusco
Founder
Maid for a day
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Piero Azzariti
CEO
Feeling Italy
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Marco Nicosia
CEO & Founder
Full Price
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Massimo Bernardi
Director of Sales & Development
Full-Price
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Sirwan Ahmadi
Senior Analyst & Strategist
Full Price
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Alessandro Poncini
Manager, Solutions Consultants EU
Pricelabs
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Lorenzo Dei
Business Analyst & Consulente di Revenue
Full Price
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Andrea Laghi
Manager
Welcomely
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LB
Lodovico Benvenuti
Xenia
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MT
Marco Terzi
Xenia
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Adriano Cara
Web Project Specialist
Tara Home Consulting
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Francesco Zorgno
CEO & Co-founder
Cleanbnb
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Flavio Veccaro
Market Manager Italy
Guesty
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Daniela Derin
Co-founder
Skol Marbella Apartments
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Lorenzo Lella
Head of Sales
Octorate
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Daniele Serapiglia
Partner Success Manager Italy & Croatia
HomeToGo
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Davide Scarantino
President
Italianway
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DV
Davide Verdi
Sales & Business Development
Icnea
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Damian Sheridan
CEO and Co-founder
SCALE
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Giorgia Gallazzi
Head of Sales Italy
Holidu
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Gianpaolo Vairo
Co-Founder
Scale Rentals
View profile
GB
Giulia Buia
Responsabile Relazioni Istituzionali e Press
Aigab
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MC
Massimiliano Cossu
Founder, CEO & CFO
Portale Sardegna
View profile
ME
Maria Elena Rossi
ENIT
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SC
Sergio Cucini
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DC
Dario Cardile
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PF
Paola Fiore
View profile
DC
Donato Cella
Easy Life House
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GD
Giancarlo Dell'Orco
Destination Manager
Coopera
View profile
AT
Arianna Tomelleri
Board Member
Tara Holiday Homes sagl
View profile
ER
Erika Rea De Falco
View profile
GB
Giorgia Bettacini
View profile
MC
Marco Ceccatelli
Social Media Manager
Coopera-Progetto Borghi
View profile
CA
Claudio Alemanno
City Manager
CleanBNB
View profile
Antonio Barbara
CEO
Barbarhouse
View profile
Stefano Fusaro
Director of Operations
Full-Price
View profile
Maurizio Galli
Founder & Director
Formazione Alberghiera
View profile
Giuseppe Lattanzio
Founder
L'Avvocato dell'Extra Alberghiero
View profile
Massimo Magni
CEO
Affitti Brevi Italia
View profile
Stefano Todisco
Business Coach
View profile
Giada Beghini
Co-founder
Studio Legale Beghini-Corazza
View profile
Domenico Palladino
Editorial Director
Quality Travel
View profile
Michela Sapienza Pennisi
Consulente Marketing
Passpartout Studio
View profile
Francesc Serrano
CEO & Founder
Talk&Code
View profile
Marco Celani
CEO
Italianway
View profile
Tamara Corazza
Co-founder
Studio Legale Beghini-Corazza
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Federico Galardi
General Manager Italy
Joivy
View profile
Rossana Iurato
Onboarding Manager
Full Price
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Marta Saracino
Account Manager
Full Price
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FM
Federica Mantovani
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Noemi Oreglia
Team Lead and Revenue Consultant
Beyond
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Oreste Fischetti
Area Sales Director
Avantio
View profile
MG
Markus Gruber
Nuki
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MM
Marco Mele
Feries (HomeToGo Group)
View profile
Carmine Battimelli
Senior Business Development
Joivy
View profile
CB
Chiara Belloni
View profile
DA
Daniela Adamo
Host
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Rosanna Giannoccaro
CEO
VerdeAqua Rooms
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Pietro Tommasi
Director of Revenue Management
Priceup
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Pietro Zampino
Business Development
Buytorent
View profile
Tiziana Babbucci
Marketing Strategist
B2B Production
View profile
VF
Veronica Furini
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Riccardo Peccianti
Revenue Manager
Riccardo Peccianti Consulting
View profile
Tiziana Gradanti
Founder & CEO
Sicily My Home
View profile
Ezio Albanese
Founder
BI Lemon
View profile
Cristiana Carpini
Founder
Tara Home Consulting
View profile
LF
Lucia Femio
View profile
MC
Matteo Cangelosi
View profile
MP
Matilde Prospato
View profile
GS
Gianluca Scalingi
View profile
108 speakers · Scroll to explore
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